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Delivery Watch Customer SupportThere Is Nothing More Frustrating Than Designing The Perfect Campaign And End Up Being Flagged As Spam. |
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28.02.2007 - Email Benchmarks 2006 |
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For the fifth year in a row, Delivery Watch present the average response metrics of email campaigns gathered over the period of one year.
The results of 2006 paint a much more positive picture than the previous year: most response metrics showed improvements. Especially noteworthy is the decline of bounce rates and unsubscribes. Also, the further decrease of unique click rates was stopped and unique click - in the case of B2B campaigns - even went back up a bit.
Data for this report was collected from 1 January 2006 until 31 December 2006. We analyzed response data of more than 10000 email campaigns sent by more than 300 European Delivery Watch customers.
Your complimentary copy of this report can be downloaded under the following link: Email Benchmarks 2006 |
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